08About Me
One question keeps me curious: why do people buy?
I’m David Valencia, a creative strategist and AI ad producer from El Salvador. I’m always looking for ways to get better, whether that means sharpening my craft, deepening my education, or growing as a person.
I want to know what makes someone stop and pay attention, what makes an offer feel relevant, and what gives them enough confidence to buy.
I completed a six-month program at Instituto de Comunicación and graduated in Barcelona, Spain, in April 2026. Its founder, Adrià Solà Pastor, has worked as a communication coach with international brands like Amazon, Notion, Binance, LinkedIn, and Hostinger, and gave the most-viewed Spanish-language TEDx talk of 2025. The program taught me to communicate more clearly, to listen actively, to make a message land, and to adapt a sales message to different audiences.
When I develop an ad, I start with what the customer cares about. That insight shapes the hook, the script, and what I choose to show on screen.