David Valencia smiling in a suit while friends take his photo

David Valencia · Creative Strategist & AI Ad Producer

I build ads and funnels around what makes people buy.

I find out what a customer cares about, turn it into ad concepts, write the scripts, and produce the videos with AI and motion graphics. For each concept, I build several versions with different hooks and angles, so brands can test which message works.

Based in El Salvador Available US business hours (Central Time) --:-- San Salvador

What I do

AI Video AdsMotion GraphicsGraphic DesignWebsites & FunnelsCopywritingPaid Ads

Tools

AI
Claude
Codex
Higgsfield
ElevenLabs
HeyGen
Video
Premiere Pro
CapCut
Design
Figma
Photoshop
Illustrator
InDesign
Canva
Web & SEO
WordPress
Shopify
Claude Code
Semrush
Google Search Console
GA4
Tag Manager
DataForSEO

and more.

Featured

AI Video Ads

UGC-style ads, product demos, and motion graphics. I write each script around one hook and one angle, generate the footage with AI, and edit it for paid social.

I deliver the same concept in several formats to see which one performs. When a brand needs more hooks and angles, they usually go into separate campaigns.

  1. 01Audience insight
  2. 02Hook & script
  3. 03AI visuals & motion
  4. 04Final edit

Up to50%lower production cost

Every video here is 100% AI.

I built my own process for producing ultra-realistic AI video at a low cost. It works through the AI models’ APIs, which cuts production costs by up to 50% compared with what the platforms usually charge.

Client work

My most recent client work across five brands.

Video Editing & Motion Graphics

I edit short-form video for social: reels, clips cut from long recordings, and brand videos. I cut for pace, add captions and sound, and build motion graphics in the client’s fonts and colors. Edited with Claude, in Premiere Pro and CapCut.

Graphic Design

Carousels, quote posts, banners, and event graphics. I work from each client’s brand guidelines and design every carousel so the first slide earns the swipe and the last one gives a clear next step. Designed in Photoshop and Illustrator.

Graphic Design · Lead magnets · Made with AI

3 hoursper lead magnet

The same work usually takes a designer about a week.

I designed each of these lead magnets in about three hours using an AI workflow I built. It reads the brand’s guidelines (fonts, colors, logo rules, tone) and applies them to every page, so the draft comes out on brand and I spend my time on layout and review. Built with Claude and paid library resources.

For TimeForge that means a new 12 to 20 page lead magnet in an afternoon instead of a week of design time.

  • AI Design System
  • Brand Guidelines
  • Editorial Layout

06Web

Websites & Landing Pages

I design and build websites and landing pages. I follow the brand’s guidelines and structure each page around the one action I want the visitor to take.

Case result · Sales funnel

3% 10%

From 3% to 10% Lead-to-Customer Conversion

I refined the offer and rewrote the sales copy for an in-person event. The event gained three new customers in one week.

  • Offer Strategy
  • Copywriting
  • Funnel Design

07Growth

Growth Marketing

SEO

From Position 40 to the Top 10

I moved a TimeForge page from position 40 into Google’s top 10 in five months. The page gets 500K+ search impressions a month. I used Search Console to find keyword gaps and indexing problems, then rewrote the keyword targeting, meta titles, and meta descriptions to match what people search for.

Position
40 → Top 10
Monthly search impressions
500K+
Timeframe
5 months

Email

Email Copywriting & Automation: A New Source of Leads

I wrote the emails and built the automated follow-up sequences for TimeForge’s free resources. In six months they went from zero leads to a steady lead source: 4,000+ emails sent, a 7% click rate, and 4% of those clicks converted into leads. A customer from this channel is worth $2,000 to $50,000 a year.

Click rate · 4,000+ emails sent
7%
Click-to-lead conversion
4%
Annual customer value
$2K to $50K

Paid media

How I Approach Paid Media

Before I make an ad I look at three numbers: what it costs to win a customer, what that customer is worth over time, and how many leave. They tell me how much the business can afford to spend and what is worth testing first.

An ad only works if the rest of the path keeps its promise, so I check the landing page, the sales process, and what happens after the purchase before I write the script.

I’ve built AI workflows that analyze competitor ads at scale, from 250 to 1,000 ads at a time. They show which hooks, angles, and value propositions keep winning and how saturated the market is, so I can write a message that already works for the category and add a value proposition the competitors don’t offer.

I completed Platzi’s Meta Ads and Paid Campaigns for Marketing courses in 2026.

  • Customer acquisition cost
  • Lifetime value
  • Churn
  • Competitor ad analysis

What Clients Say

“David is on top of his industry. He is dependable and efficient. He is creative and strategic. He thinks outside of the box. I highly recommend his work.”
Max J. MillerMax J. MillerFormer Walt Disney Imagineer & Ghostwriter

Pawbook marketplace

“David was able to achieve something that 3 previous developers failed to do: simply deliver an experience that allows me to pursue my dreams with my startup. 10/10 recommended.”
Pawbook logoVictor ChilinCEO & Founder, Pawbook

Organic Sales from Launch Day

“Thanks to the store optimization and the user experience structure he implemented, we generated organic sales from day one of the launch.”
Saúl MenjivarSaúl MenjivarCEO, Personal Records · Translated from Spanish
David Valencia receiving his diploma from Adrià Solà Pastor at Instituto de Comunicación
With Adrià Solà Pastor, Instituto de Comunicación
David Valencia and Adrià Solà Pastor
Adrià Solà Pastor speaking on the TEDx stage
Adrià Solà Pastor, founder of Instituto de Comunicación, giving his TEDx talk: the most-viewed in Spanish in 2025.

08About Me

One question keeps me curious: why do people buy?

I’m David Valencia, a creative strategist and AI ad producer from El Salvador. I’m always looking for ways to get better, whether that means sharpening my craft, deepening my education, or growing as a person.

I want to know what makes someone stop and pay attention, what makes an offer feel relevant, and what gives them enough confidence to buy.

I completed a six-month program at Instituto de Comunicación and graduated in Barcelona, Spain, in April 2026. Its founder, Adrià Solà Pastor, has worked as a communication coach with international brands like Amazon, Notion, Binance, LinkedIn, and Hostinger, and gave the most-viewed Spanish-language TEDx talk of 2025. The program taught me to communicate more clearly, to listen actively, to make a message land, and to adapt a sales message to different audiences.

When I develop an ad, I start with what the customer cares about. That insight shapes the hook, the script, and what I choose to show on screen.

09Experience

Where I’ve worked

10Education

David Valencia holding his degree next to the UCA sign

Bachelor’s Degree in Marketing

Universidad Centroamericana José Simeón Cañas (UCA) · El Salvador
Graduated October 2025

My degree gave me a foundation in consumer behavior, market research, and strategy. I draw on it when deciding who an ad is for, what it should say, and what to test next.

11Certifications

Courses and certificates in paid media, business metrics, AI, web development, and design.